Interactive Trademark Mapping

The mapping applications on your iphone and  blackberry are tantalizing. You can play games, find  friends at the local bar, pick a new restaurant, or get directions to your next job interview.

It’s a sign of the times that a team of trademark professionals and computer scientists in Madison, Wisconsin  created a trademark mapping program.

So what does this mean?

Typical maps even those on your phone show a single data point, the location of a restaurant.

But MapWise for trademarks goes beyond that. It has a trademark specific database that gives the map its power. You can drill down to get a meaningful picture about where there are registered filings in Class 12 for that mark. Now that is actionable data!  The distributor in Chile knows the company can stop an infringer because the company owns a registered mark in Chile. The General Counsel immediately has an up to date picture of the progress in securing marks all over the world for the new product roll out.

MapWise for trademarks is not just about mapping your trademarks.  It’s about giving you insight into how your trademark filings protect your global brands.